Reading the trades and looking at the investments that have been made over the past few years by advertising agency holding companies, you'd think that TV media planning and buying decision-makers would derive value from TV networks' Upfronts reports and insights on data and addressability plans. That's not always the case, according to The Myers Report Annual Upfront/NewFront Study 2019.
Jeff Minsky
Jeff Minsky is editor of and lead industry analyst for The Myers Report at MyersBizNet. He also writes the Village Soapbox and But Wait,That's Not All ... columns for MediaVillage. He is a multi-award-winning advertising and digital media pioneer, innova… read more