Univision's Upfront: Powerful Messaging About the Latino Marketplace

For years, Univision's New York Upfront event, staged inside Broadway theaters, was one of the season's showstoppers. Razzle-dazzle production values mixed well with executive and on-air talent appearances, a fun attitude (even with the requisite ad sales pitch) and knockout closing musical performance from the likes of Shakira or Marc Anthony. This time around, the Spanish-language media colossus subdued the dazzle, while giving more time over to new initiatives, including mega-content venture Prende TV.