UM, the global media agency network of IPG Mediabrands, today announced the elevation of Stacey Stewart to the newly-created role of U.S. Chief Marketplace Officer. Stewart, previously EVP, Managing Partner, Integrated Investment, will lead UM's Marketplace division, an agile, consultative set of services that extracts value, innovation and efficiencies for clients while driving accountability from partners. Stewart's oversight of UM's Marketplace approach focuses on creating holistic, cross-channel solutions leveraging the full suite of partner capabilities while also forming uniform operational activation and management of media. Stewart will report directly to UM U.S. CEO, Lynn Lewis.
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