It might seem ridiculous to suggest that Americans who can daily view, hear, read and click on hundreds of stories covering Russia's war on Ukraine need more. The fact is, they do. When it comes to the latest on this historical turning point, whether the broadcast and cable audiences are casual news consumers, crisis junkies, or click-happy channel changers, they're barely getting a fraction of what they need.
Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.