U of Digital and Nielsen Collaborate to Expand Nielsen's Knowledge Advantage

amp8220Nielsen has long pioneered our shared belief that knowledge is power which is underscored by the investment it has made in ensuring its global teams have access to our continuously refreshed expertled courses and training on the exploding cross platform TV ecosystemamp8221 said U of Digital founder and CEO Shiv Gupta amp8220We couldnamp8217t be more excited to collaborate as we help Nielsen strengthen its already incredible training programsamp8221amp8220Working with U of Digital to access their global Expert Network and increase the breadth of the knowledge and training we provide to our teams at every level was a no brainer heir courses workshops elearning and other programs were already popular with our team some who also lead several of U of Digitalamp8217s training programsamp8221 said Nielsenamp8217s Senior Vice President of Customer Experience Ryanne Laredo quotNielsen leads the market and one way we do that is by making sure our teams have access to the best expertise in the business TV is changing fast and with U of Digital in place we can deepen our ability to serve and guide our clientsamp8220 While U of Digital and Nielsenamp8217s relationship provides the measurement leader with access to the full breadth of the education leaderamp8217s programs Nielsen team members rated U of Digitalamp8217s crossTV programs among the most desirable in the short term Laredo believes that is because of the heavy demand her team gets for allthings TV across the marketplaceDuring CES members of the Nielsen and U of Digital teams will be showcasing the value of their relationship in a complementary event they have designed to share their collective and unparalleled insights across TV with 10 of the largest TV companies and their agency partnersAbout U of DigitalU of Digital educates the digital marketing and advertising industry through a variety of different touchpoints including live workshops elearning a weekly newsletter and more U of Digital has educated over 15000 industry professionals and counting and tapped into the expertise of over 150 industry veterans for their deep knowledge of the space Founded in 2018 U of Digital has partnered with companies such as Amazon Amazon Reddit TikTok Indeed Criteo Quantcast and many more representing over 35 Trillion in market capAbout NielsenNielsen shapes the worldamp8217s media and content as a global leader in audience measurement data and analytics Through our understanding of people and their behaviors across all channels and platforms we empower our clients with independent and actionable intelligence so they can connect and engage with their audiencesamp8212now and into the future Nielsen operates around the world in more than 55 countries Learn more at wwwnielsencom and connect with us on social media Twitter LinkedIn Facebook and InstagramThis press release was submitted by Shiv Gupta Founder ampamp CEO U of DigitalPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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U of Digital and Nielsen Collaborate to Expand Nielsen's Knowledge Advantage

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