The decision by Twitter CEO Dick Costolo to resign last week after the company failed to meet Wall St. ad revenue forecasts (among other reasons) generated a wave of comparisons by Wall St. analysts between Facebook and Twitter. Facebook remains a Wall St. darling, and rightfully so as the company has successfully built a strong mobile and video ad business while Twitter has struggled to clearly define its ad offerings. MyersBizNet asked 60 advertiser executives* to compare the two companies on several measures of performance and value (along with 34 other digital companies). Here are the results.
Twitter vs. Facebook: Advertisers Weigh In
