Click here to download the full report. The COVID-19 pandemic has created a new reality for everyone, with many people adjusting to working from home and restrictions of movement. With consumers spending more time at home, we have seen an increase in TV viewership throughout the day compared to the same time last year. Despite the pause in high profile programming like live sports, consumers are watching more TV as they seek information (news) and distraction (entertainment) at new times (daytime and overnight) and on their own schedule (VOD). With many physical storefronts closed or restricted in terms of consumer interactions, brand websites and apps are more important than ever to engage with customers and prospects.
TV's Impact on Consumer Behavior During COVID-19
