In this note, we review weekly national TV viewing trends for both news and sports based upon live+same-day viewing data made available on Tuesday, covering the prior week. The two genres together accounted for 22% of all national TV viewing last year, and are the key programming genres for which this quickly available data is useful for purposes of analysis, certainly when compared with dramas and comedies (which are generally subject to more time shifting, and which require commercial viewing data - not available until after a longer time lag - to better assess relevant trends).
TV Update: Sports & News Weekly Viewing Trends -- Pivotal Research
