Creating an emotional connection between brand and consumer was the connective tissue among the talks at this year's ANA Masters of Marketing conference. Most of the chief marketers who shared their campaigns and priorities with the more than 3,000 attendees in Orlando emphasized the importance of emotional connections, as well as the business benefits of making them.
Jack Myers
With over five decades of experience in corporate leadership, B2B research, management insights, and technological trends, Jack Myers is a visionary leader and a trusted source for guidance and preparation as generative AI and machine intelligence dominates … read more