“Trust in business and other institutions is mostly at an all-time low,” write Don and Alex Tapscott in their new book Blockchain Revolution: How the Technology Behind Bitcoin is Changing Money, Business and the World. With business ranking second only to the U.S. Congress as the least trusted institution in America, recent debates and investigations in the media and advertising community are positioning advertising as one of the least trusted sectors of American life and culture.
Trust in the Media Industry
