Reported media plus typically unreported political marketing investments are estimated to equal $18.2 billion, according to an analysis conducted by The Myers Report for the non-profit MediaVillage Education Foundation. The 2024 cycle’s projected $12.0 billion in reported media political ad spending surpasses the $9 billion spent in the 2020 cycle and the $8.9 billion in the 2022 midterms, indicating a consistent upward trajectory in election-related advertising investments. Included in The Myers report data but not included in typical published estimates are the significant investments in grassroots efforts, direct mail, out-of-home, and influencer marketing, which represent an incremental investment of $6.2 billion.
Total 2024 Political Marketing Spending Tops $18 Billion says The Myers Report.
