Tops of 2020: Television Key Insights

2020 was not by any standard a typical year It certainly was not for television as well as the global pandemic halted production of new and existing shows delayed fall TV season premieres and made Americans across the country quickly adapt to quarantine life for the health and safety of their neighbors In all likelihood the atypical nature of the year will be profound enough to drive permanent shifts in consumer behavior including media consumptionWhile much of the shifting behavior involves streaming ondemand video consumers continue to spend the lionamp8217s share of their TV time with live and timeshifted programmingamp8226 In fact secondquarter 2020 live and timeshifted TV consumption among people 18 and older increased by an average of 4 minutes per day to 4 hours 8 minutes from the prior year That dwarfs the 1 hour and 14 minutes we spend with our TVconnected devices each dayAs consumers adjust their media habits to fit their ondemand lifestyles itamp8217s critical for programmers advertisers and studios to understand what program types are engaging live and timeshifted audiencesamp8226 The top timeshifted programs stand as evidence as a vast majority of the listed programs there are primetime dramasConsumers will always gravitate toward good contentamp8226 In light of shifting work schedules weamp8217re even seeing shifts in when consumers are watching TV namely those who now primarily work from homeamp8226 The growth in available streaming services has also showcased the value of library contentamp8212programming that stands the test of time and engages audiences well after the original air datesThe complete list of the top shows on TV can be found HERE please feel free to use these lists sourcing Nielsen and linking back to the post if possible For more yearend insights check out the Nielsen NewswireHappy HolidaysMichael RecenoClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNet

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Tops of 2020: Television Key Insights

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