Top Eight Things We've Learned So Far From Pokémon GO

Artificial Reality AR is coming much faster than anyone thought While many thought Virtual Reality VR would hit first the arrival of the Pokamp233mon GO PGO has created a surge in AR predictions that are leaving the more stationary VR in the dust However perhaps this shot across the bow of VR is just the first of the scrimmagesThere is going to be a lot of money on the table PGO is expected to rake in billions in the next few years Like the Atari game Pong Pokamp233mon GO is only the first atom in a chain reaction of AR innovation and technology on their way to market Look where video games are now compared to the simple start with PongWe have not even maxed out PGO It begs to be played without having to look at your phone and in MR Mixed Reality a mash up of AR and VR where you can interact with the creatures I wonder if MR is the technology that will be the next big thingThe advertising implications will come quickly For example businesses with their own version of Pokestops What else could happen with a more sophisticated implementationConsumers are not overloaded with new things And the market is not set for the current sites and apps we visit Look out Google and Facebook If something simple like PGO can rise to No 1 in downloads with the longest engagement time on the planet 2x that of Facebook according to Forbescom what will happen as more sophisticated implementations come along Will we look back on a world of keywords and friend updates as old fashionedPGO exposes the dichotomy of owning the physical space and owning the digital overlay of that space It is a similar question to who owns the space above your house and how high does that space extend Obviously there are already laws establishing the ownership of the physical space but laws dealing with the overlay of this space in the digital world haven39t been establishedLeveraging things that areamp160or have been popular and knowing what could be resurrected and be popular again is important amp160Use of established hits like Pokamp233mon when integratingaligning might be the best way to sell a new technology and have the best opportunity for mass adoptionNever underestimate the ability of people to do dumb things In the first few days of PGO it seemed like everyone was vying for a place in the Darwin Awards playing at the Holocaust Museum and Arlington National Cemetery falling off of cliffs running into police cars being robbedamp160and even getting run over by carsThere will be more learning of course But it39s amazing how much has happened in less than a monthThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggers

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Top Eight Things We've Learned So Far From Pokémon GO

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David Smith

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