With more than 700,000 podcasts and counting available, brands are hunting for gems while podcast producers pitch their shows as the must-buy standouts. However, despite enthusiasm for the medium from both sides and ad forecasts that call for double-digit growth, the podcast industry has been stymied by limited metrics. Now, research giant, Nielsen, is stepping in to try and fill some of that void.
To Polish Up Podcasting, Nielsen Service Marries Consumer Data and Listening
