Vevo is ready to help consumers and advertisers get into the right mood. In an effort to improve the relevancy of advertising, the music video network is launching Moods, an artificial intelligence solution that categorizes Vevo's music videos by emotion. By matching up videos and brand messages with compatible emotions, Vevo said it can increase consumer engagement and generate more positive brand association.
To Create the Best Environment, Vevo Gets Brands in the "Mood"
