Today’s consumers wield unprecedented influence over a brand's future. Consumer spending habits are evolving, with some embracing frugality now and others teetering on overextension, driving them to continue to trade down or cut back on some purchases. Consumers not only demand compelling products and services but also look for brands that resonate authentically with their own values and preferences. At H/L, we see three key trends that brands must embrace in their marketing strategies to prove their value in this landscape.
Three Key Trends that Can Drive Brands into the Future
