The Wisdom of Citi's Tina Davis: "Let People See Your Light" (VIDEO)

In Tina Davis39 passionfilled Legends ampamp Leaders conversation with Jack Myers learn how Citi personifies the Advancing Diversity Week theme of quotadvancing inclusion to belongingquot The company39s global sponsorship of the Paralympics and paraathlete campaign focused on changing perceptions of people with disabilities as well as its purposeled Chosen Name program making it the first major US bank to offer transgender and nonbinary people the ability to use their chosen name on credit cards are just two examples of Citi39s commitment and Tina39s leadership in this space Prior to being named interim CMO Tina led Brand StorytellingAdvertising Brand Standards Visual Identity and Design Content Platform and Purpose Marketing for Citi She was instrumental in championing global integration across the enterprise contributing to business growth and a significant increase in brand saliency Additionally Tina directly managed several of Citi39s highprofile sponsorships including Citi Field Presidents Cup International Paralympic Committee Citi Open Harlem EatUp and cultural properties such as the NY Philharmonic National Museum of African American Culture ampamp History and Park Avenue ArmoryEarly in her career a manager advised Tina to quotLet people see your light Let them see you shinequot She points to another mentor Dan Wieden of Wieden ampamp Kennedy agency who quotopened up my creative passion and energyquot She explains quotDan believed a good idea can come from anywhere and anyone So I don39t look to the usual suspects for good creative ideas I bring everyone into the process I always want different voices at the table and that39s why engaging younger generations is so importantquot Tina notes that Gen Z team members bring a unique perspective and interest in gaining experiences and learning about the industry its values and commitment to diversityTina39s inspirational leadership reflects Citi39s corporate commitment to social responsibility and show why the company and Tina are being inducted into the Advancing Diversity Hall of Honors Link here to watch Tina39s Legends ampamp Leaders conversation and register here free to join the industry39s weeklong focus on Advancing Diversity from Inclusion to BelongingClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillagecomMyersBizNetamp160

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The Wisdom of Citi's Tina Davis: "Let People See Your Light" (VIDEO)

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Jack Myers

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