Village Soapbox: One R(at)ing to Rule Them All, Disney+, DISH Media, HBO Max, Facebook vs. the U.S. and Much More

Check out MediaVillage is proud to announce the launch of a compelling new videointerview series The Storytelling Revolution hosted by Raquelle Zuzarte The series features great story architects and changemakers in the advertising media innovation and business world Episode 1 features a discussion with Unileveramp8217s Rob MasterIn this weekamp8217s media newsOn Thursday The Walt Disney Company held its Annual Investor Conference which played out very much like an Upfront presentation with clips from dozens of new shows for Disney Hulu and ESPN also FX and NatGeoWhile Disney Theme Parks and Theatrical as a whole have faced incredible challenges in 2020 due to the pandemic Disney has blown past any original subscriber projections and as of December 2 has 868mm subscribers globally Hulu has also done incredibly well with 388mm subscribers ESPN has 115mm For each of these services they have achieved this year the goals that were set for 2024 Disney is now projecting that by 2024 Disney will have an unprecedented 230mm 260mm global subscribers With this success Disney is dramatically increasing its production slate with over 100 new shows or movies currently planned This includes 10 new shows under the Star Wars franchise 10 new shows under the Marvel franchise 15 new Disney AnimationPixar series and 15 new Pixar films over the course of the next few yearsAt the Disney Investor Day we also learned that Hulu Live has 4mm subscribers making it the No 1 digital MVPD and according to Disney the fifth largest pay TV provider overallFacebook is now facing the biggest threat in its history as the federal government and 48 state attorneys general have filed an antitrust lawsuit with the specific request that it be made to sell off Instagram and WhatsApp Given the equally strong rancor on both sides of the political aisle itamp8217s hard to imagine that Facebook will come out of this unscathedNielsen put a stake in the ground with a major announcement regarding a single crossmedia currency NielsenOne that will go into effect in 2023 They have previously announced the integration of Vizioamp8217s Project Oar DirecTV and Dish Network data into the ratings Read about the Nielsen announcement in Oriana Schwindtamp8217s recap Nielsen Introduces SingleSource CrossMedia Measurement Also read what some of the top leaders in the media industry have to say about the big news in Charlene Weisler39s Market Response to Nielsen One diComo Kassan McDonald Yaccarino Jankowski Walpert LevyATampampT has sold anime site Crunchyroll to Sonyamp8217s Funimation for 12BProps to Droga5 for picking up newly public company Airbnbamp8217s creative assignmentIf you are at a Creative or Media Agency that doesnamp8217t have Pepsi as a client your time off this holiday season may be a bit limited CocaCola has put advertising for their entire portfolio of brands up for review in what may be a precursor to another PitchaPalooza year given the economyMediaVillage congratulates Alysia Borsa on her promotion to the role of President Meredith DigitalMediaVillage congratulates Jim Keller who has joined Discovery Inc as Executive Vice President Digital Ad Sales and Advanced AdvertisingThis week in MediaVillageCheck out my interview with DISH Mediaamp8217s Advanced TV veteran Tim Myers on how DISH Media is working with all the partners in the Addressable TV ecosystem especially as National Linear Addressable rolls out DISH Mediaamp8217s Time Myers on Bringing Scale to the Addressable TV marketLast week my family stared at each other for about 30 minutes trying to figure out what we wanted for dinner We had finally hit that wall which according to the conversation that ensued when I posted our dilemma on Facebook apparently struck a chord Tamara Alesi examines our changing eating habits and the impact on QSR doing a deep dive age breakdown analysis that yields some eyepopping results Check it out in McDonaldamp8217s ChikfilA Subway Will the Fast Food Customers Forever Be ChangedThere is nothing better this time of year than hanging out on the couch in your snuggie watching holiday movies Our Jacqueline Cutler got into the holiday spirit and spoke with OWN President Tina Perry about their three new Christmas movies A Christmas for Mary debuted 128 Cooking Up Christmas debuts 1215 and First Christmas debuts 1222 OWN President Tina Perry Unwraps the Networkamp8217s Christmas MoviesBetween podcasting audiobooks sports talk and more audio has taken on a broader definition and the segment which is quotspoken word audioquot has gained share over the years NPRamp160and Edison Research partnered to look at this trend You can read the topline in Charlene Weisler39s latest Blacks Latinos Youth Spur Spoken Word Audio Growth NPR ampamp Edison Research ReportIn a year where spend in most media types is down OTT is up But are marketers spending in the right kind of OTT Bill Harvey has some thoughts on that in Over the Top The Most Significant Development in Television HistoryIf you havenamp8217t watched The Flight Attendant on HBO Max you may want to skip this review as there are quite a few spoilers inside But if youamp8217ve caught an episode or two check out Ainsley Andrade39s take on it in After Some Early Turbulence HBO Maxamp8217s quotThe Flight Attendantquot Has Leveled OffTamera MowryHousley is back on Hallmark Channel with her second Christmas movie in as many years Steve Gidlow had the opportunity to speak with MowryHousley on what it was like to return Get a sneak peak of quotChristmas Comes Twicequot in Tamera MowryHousley Adds a Little Magic to Hallmark Channel in quotChristmas Comes TwicequotSimon Applebaum unwraps a surprise present courtesy of music and podcast company Pandora which has just released a guide to creative best practices which will beat any coffee table book that you receive this holiday season Read the highlights in Review Pandora quotUnwrapsquot a Best Holiday Ad Practice CatalogSteve Gidlow chats with the stars of Lifetime39s new Christmas movie that is breaking barriers as the first gaydriven holiday romcom Read what it was like for this reallife married couple to work together in Steveamp8217s article Ben Lewis and Blake Lee Make History in quotThe Christmas Setupquot Lifetimeamp8217s First LGBTQ RomComWe welcome new contributor Larry Samuel founder of the NYC and Miami based consultancy Age Friendly Consulting Samuel has scripted a piece this week titled How Big Business Can and Should End Ageism in which he highlights some major global efforts underway to make real changes to the age discrimination that takes place in many industries including our ownLastly it is isnamp8217t unusual to see a lot of endofyear recaps hit the trades right after Christmas However if there were ever a year where it wouldnamp8217t be too soon to say goodbye 2020 is it So with that in mind please read Brian Jacobsamp8217 So Farewell Then 2020 What are the TakeawaysHappy Chanukah to all those who are celebrating May your candles burn and your latkes notamp160Have a wonderful safe and healthy weekendYour CEO wants to know more about podcasting and has given you one hour to get back to her with a full POV Just log on to MeetingPrepcom and search with the most sophisticated AI in the advertising industry and youamp8217ll be good to go Be the smartest person in the ZoomClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Village Soapbox: One R(at)ing to Rule Them All, Disney+, DISH Media, HBO Max, Facebook vs. the U.S. and Much More

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Jeff Minsky

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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