With the proliferation of devices and platforms, one might wonder which one has the greatest impact on viewership. A recent Comparable Metrics Report by Nielsen noted that TV captures 92% of all of the viewing in the total U.S. But the real surprise -- to some -- was the power of radio, at 93% reach.
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Charlene Weisler is a media research executive and MediaVillage columnist with experience that spans broadcast, cable, off-platform, non-linear, and broadband. She shares her expertise in set-top box data, SEO, metrics creation, and behavioral psychography i… read more
