The Supreme Court Blocks Census '"Citizenship Question'" -- Good News for the Marketing Industry

The US Supreme Court blocked the addition of a citizenship question to the 2020 Census in a 54 ruling stating that the reason for including the question seemed 39quotcontrived39quot That question would have asked 39quotIs this person a citizen of the United States39quot This is a victory for the marketing industry overall and multicultural marketers in particularThe implications of the decision are still not final as it is possible that the Trump administration will still be able to offer adequate justification for it But time is short as the census forms must be printed soon Some say that census forms must be printed by June but others believe that the real deadline is October leaving time for further legal proceedingsThe advertising industry is concerned that the addition of a citizenship question would depress response among both noncitizens and their families even if family members are indeed citizens That runs the risk of nonrespondent bias by significantly undercounting immigrant minority and lowincome populations If immigrants and others avoid the census results will be flawed This raises significant issues in the world of marketing as flawed results would distort the representation of US population estimates and the research benchmarked to it Since the census is the foundation for population estimates that support the marketing industry inaccurate census data would lead to misallocated marketing resources It could have a particularly negative impact on media that serve multicultural communities the companies which research them and the agencies which help advertise to them The value marketers see in those consumer segments would be understated and investments reducedAgain this is good news for the marketing industry and aligns with ANA39s position originally published in June 2018 as well as a perspective cowritten by the major advertising industry trade associations amp8211 4A39s AAF ANA ARF amp8211 publishedamp160 in August Justice has indeed been servedClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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The Supreme Court Blocks Census '"Citizenship Question'" -- Good News for the Marketing Industry

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Bill Duggan

Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care - Ad Council InSites

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The Supreme Court Blocks Census '"Citizenship Question'" -- Good News for the Marketing Industry

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Powerful New PSAs Showcase the Mutual Rewards and Unconditional Love of Adoption from Foster Care - Ad Council InSites

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