In the ever-evolving landscape of marketing, where artificial intelligence (AI) is rapidly becoming the backbone of strategy and execution, marketers are adapting and evolving into distinct personas -- not just one persona, but five that are inextricably linked and connected. And as always, with transformational change, the super glue that connects the winners from the laggards across these five dimensions is the essential human trait - Creativity.
The Roar of Humanity in the Jungle of AI: Cannes Lions Edition
![The Roar of Humanity in the Jungle of AI: Cannes Lions Edition](/media/articles/image-cover-1719921440385.550x380_q85_box-0%2C166%2C1008%2C866_crop.png.webp)