As the CEO of Octillion Media, a frontrunner in the streaming media and Connected TV (CTV) landscape, my insights from the Consumer Electronics Show (CES) 2024 highlight the pivotal trends shaping our industry. This year, the buzzwords include 'plus'-- a symbol of the burgeoning expansion and evolution of streaming platforms. From Peacock Premium Plus to YouTube TV Plus Sunday Ticket, the 'plus' signifies more than an additional offering; it represents a paradigm shift in content consumption and delivery; AI - the growth of intelligence to power programming, attribution and more.
The Power of the Plus: Navigating the Evolution of Streaming Media at CES 2024
