The agency CEO asked me not to use his name. He wanted to talk privately over breakfast. "You know, this new business thing is getting to be a problem, he said. "We're addicted to falling in love with our next new client, and the one after that and the one after that. They will solve all our problems. We'll do great award-winning work, be well paid, and loved in return … and all the industry crap will disappear. We'll pour our heart and soul into winning them. They're coy; both flirtatious and distant, making us want them even more. We're no better than lovesick teenagers. And when it goes our way, and we get together and have a wonderful first year, it's true love … before it turns to crap. We hate the crap. We would rather be in love. That's why we love new clients and everything it takes to win them."
The Other Opioid Epidemic: The (Brief) High from Chasing New Business
