Understanding the intersection of brand and culture is the subject of seemingly endless dissertations. Volumes have been written trying to understand the role and importance of brand. Ironically, few of these works have resulted in better brand work. But the clues on how to do better brand work and better understand branding itself might lie in a simple box of Legos.
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Philip L. McKenzie is a Cultural Anthropologist + Strategist with a focus on humanity centered design. Philip uses his expertise in culture to advise organizations on how best to thrive in an increasingly challenging and uncertain environment. Philip uses hi… read more
