“The Goldbergs” – The Next Great Family Franchise

Sony Pictures Television has the next natural member of this franchise fraternity in The Goldbergs which is entering syndication in fall 2017 The Goldbergs is currently enjoying its fourth season on ABC with more than nine million people per week now watching the antics of the title family in 1980s Jenkintown PA amp160It is ABCamp8217s anchor program on Wednesday nights kicking off a twohour comedy block Pictured above clockwise from top left Series stars Jeff Garlin Wendi McLendonCovey George Segal Troy Gentile Hayley Orrantia andamp160Sean Giambroneamp160At the midway mark of this 201617 season The Goldbergs is the third mostwatched comedy among adults 1849 according to Nielsen data putting the series in good company behind broadcast network stalwarts The Big Bang Theory and Modern Family while topping them for better coviewing among A1849 with teenskidsThe Goldbergsamp8217 entry into syndication will benefit from a strong launch partner in Tribune Media and a 98 national distribution footprint Timeless family dynamics and universal experiences wrapped in retro pop culture make the case for Tribune39s commitment notes Sean Compton the company39s President of Strategic Programming and Acquisitions quotThe Goldbergsamp8217 funny relatable family friendly storylines appeal to both viewers and advertisersamp8221 he says amp8220That broad appeal plus growing ratings makes it a great fit for our stationsamp8221 Local stations are expected to carry the series in early fringe prime access and primetime time periods capitalizing on the series39 broad family appealWith a TVG rating The Goldbergs offers an ideal environment for families benefitting advertisers looking to reach both their primary and secondary audiencesamp160 Sony will sell a limited amount of national advertising time per episode two minutes with coveted AampampB pod positions allowing for less commercial clutter and solid commercial ratings retention They will also have a 60second national pod allowing for custom branded content opportunities Advertisers can expect The Goldbergs to deliver an average of 94 live viewing which is consistent with the strong realtime viewing patterns of Sonyamp8217s other syndicated comedy seriesquotThe Goldbergs is great for advertisers because of its versatility in delivering key demographics and starting this fall it will deliver this audience consistently for 52 weeks a yearquot says Stuart Zimmerman Executive Vice President of Advertising Sales for Sony Pictures TV quotIt39s been a top performer for ABC wherever it39s been scheduled and willamp160add to our portfolio of proven comedies that includes Seinfeld The King of Queens and Rules of Engagementamp8221Dave Campanelli Horizon Media39s Executive Vice President and Director of Video Investment confirms quotWe are excited that The Goldbergs is entering the syndication marketplaceamp160 Not only is it a great comedy but it also delivers strong coviewing which tends to drive audienceamp8221Source Nielsen L7 201617 TD 91916 amp8211 21217 Reach based on 6 min qualifier Ranks vs all primetime comedies originals onlyClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this article are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated bloggersamp160

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“The Goldbergs” – The Next Great Family Franchise

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Simon Applebaum

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“The Goldbergs” – The Next Great Family Franchise

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