BIA’s U.S. ad spend forecast for all local media, bolstered by the political vertical, plus fastest growth categories real estate, and leisure/recreation, is $172 billion for 2024. Based upon several sources, Bill Harvey Consulting (BHC) is estimating the 2024 political ad spend at $9B for linear and $3.5B for CTV, almost all of which will be local TV. The Olympics will come in at about $1.2B and most of that will go to national TV.
The Future of U.S. Local Television
![The Future of U.S. Local Television](/media/articles/image-cover-1718219060714.550x380_q85_box-0%2C79%2C550%2C459_crop.png.webp)