Tax implications for media and entertainment businesses have been top of mind for finance professionals since day one. With myriad changes currently affecting the formerly more predictable industry -- from how movies are now consumed, to the deprecation of third-party cookies that will change how digital ad buyers and sellers find and target audiences -- businesses must take a new view of where tax issues fit into the ecosystem. Grant Thornton's Howard Homonoff starts this post-breakout session interview reminding us these are called the "in-between years," saying "the new world will not look like the old world. We're now in a time of testing and learning and sorting how we act as a business and plan for the future." Two of the main issues are consolidation of the business and integration of new technologies, including AI and cybersecurity, Homonoff said.
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