The Future of M&E: Leveraging Data and Technology for Tax and Finance (VIDEO)

Tax implications for media and entertainment businesses have been top of mind for finance professionals since day one. With myriad changes currently affecting the formerly more predictable industry -- from how movies are now consumed, to the deprecation of third-party cookies that will change how digital ad buyers and sellers find and target audiences -- businesses must take a new view of where tax issues fit into the ecosystem. Grant Thornton's Howard Homonoff starts this post-breakout session interview reminding us these are called the "in-between years," saying "the new world will not look like the old world. We're now in a time of testing and learning and sorting how we act as a business and plan for the future." Two of the main issues are consolidation of the business and integration of new technologies, including AI and cybersecurity, Homonoff said.