The digital advertising industry stands at a crossroads. The long-anticipated demise of third-party cookies, once heralded as an inevitable shift, has taken an unexpected turn. Google’s decision to introduce an opt-in model for third-party cookies has reshaped the landscape yet again, leaving brands, agencies, and media professionals grappling with new uncertainties. How should advertisers respond? How can they prepare for a privacy first, AI-driven future? And, most critically, where are the real opportunities in this evolving digital economy?
Members download our most recent whitepaper. To purchase the 24 White Paper package visit https://www.mediavillage.com/myers-prices/ . If you have any trouble, please contact Maryann@mediavillage.org.
File Size: 882.9 KB
Publish date: 3/17/2025
Price: $1195.00

Enjoying This Commentary? There's More to Love
Subscribe to MediaVillage to receive email alerts featuring the latest content on advertising, media/TV, and marketing strategies and trends, including exclusive The Myers Report research findings.