The FQ @CES 2022: Upskilling -- Top Leaders Share New Tips and Tools

Moderator Laura Molen President Ad Sales ampamp Partnerships at NBC Universal Media LLC opened the panel by noting that amp8220Upskilling has taken on so many different meanings for so many different companies and in the pandemic has taken on a new meaningamp8221 She added that leaders have been called upon to upskill their workforce as customersamp8217 needs continue to change and require new support especially with current business closures and supply chain issuesWhile all the panelists acknowledged that the pandemic created the push and technology changes to quickly pivot to a virtual world the pandemic also created new dynamics forcing both employers and the workforce to emphasize their own changing needsMolen asked about the panelistsamp8217 experience with upskilling and to share what impressed them the most in terms of their own experiences She began with her definition of upskilling as amp8220recognizing the potential in individual people and then giving them the training they needamp8221 Molen shared her recent experience with the creation of a new Center of Excellence to ensure that her team is welltrained and has a current central place to solve all customer needs The COE has been so successful that it is expanding internally to other areasAll panelists agreed on the importance of instilling a culture of continuous learning and each spoke personally about not holding back from asking questionsWhen asked about the definition of upskilling Nicolle Pangis CEO of Ampersand emphasized a culture of learning from a personal and business perspective Pangis defined upskilling as creating curiosity that is both open and welcoming With an emphasis on the need to keep up on technology Pangis didnamp8217t let her digital background hold her back from entering the TV world and encourages her team to amp8220crosspollinateamp8221 with emphasis on informal as well as formal learningamp8220We all bring a piece of the puzzle but no one has the whole thingamp8221 Pangis said The pandemicinduced lack of human interaction and natural interactions has made it difficult To encourage a culture of learning Pangis challenges her staff to learn and use informal interactions to actively reach out and learn one more thing each day According to Pangis amp8220Leadership doesnamp8217t equal vulnerabilityamp8221Molen was intrigued by the notion of creating curiosity and likened it to a nudge for employees to join sponsorship and mentorship programs When asked by Molen what sponsorship looks like Jeannine Shao Collins President SeeHer at the Association of National Advertisers is a firm believer in continuous learning Collins believes that everyone must take responsibility for sponsorship regardless of their job level or tenure in the industry and spoke about the success of reverse mentorship amp8220Paying it forwardamp8221 to ensure everyone has the appropriate skills and encourage diversity and inclusion to eliminate gender biasCollins said that upskilling is about staying relevant competitive and innovative She spoke about her work to upskill member companies through new workstreams and the pivot to virtual training The training encourages diversity and inclusion and eliminates gender bias as people need to amp8220walk the walk and talk the talk and be authenticamp8221 Her recent success includes using a tip sheet with Telemundo for content creators to fully represent people that are not in a room She pointed to including resources that may not be available internally It has been so successful that it is being expanded into different areas like workshopsBeing authentic according to Collins includes the need for companies to lean in and stand for values their purpose and their peopleAs Molen probed the panel to provide advice and acknowledgment of the impact from The Great Resignation the consensus was that upskilling contributes to a growth mindset greater retention and improved recruitment and a culture of learning especially for womenClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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The FQ @CES 2022: Upskilling -- Top Leaders Share New Tips and Tools

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Wendy Arnon

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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The FQ @CES 2022: Upskilling -- Top Leaders Share New Tips and Tools

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