Measurement typically takes place after a campaign ends, but emerging technology enables advertisers to run performance-based campaigns on connected TV.
With a new partnership with LG Ads Solutions, DeepIntent CEO Chris Paquette discusses moving beyond “crappy targeted ads” by marrying health data and media data, and incorporating them into the planning process.
Click the social buttons to share this story with colleagues and friends.
The opinions expressed here are the author's views and do not necessarily represent the views of MediaVillage.com/MyersBizNet.