The Dodo Is Back to Save Us All

Hour by hour the media brings us new tales of terror trouble or at the least turmoil amp160All of it matters and all of us are distressed by it for one reason or another amp160There is no place where the differences between people that seemingly erupted out of nowhere just over a year ago are more souldarkening than on social media a valuable source for news an open platform for free assembly and a toxic breeding ground for haters baiters and bullies alike amp8211 all comingled in a way that can make anyone want to hideamp160 It brings out the worst in usamp160amp160And yet we cannot look awayFortunately the antidote can be omnipresent as well amp160That would be The Dodo a digital platform that showcases not only cute animals doing adorable things but kindhearted humans doing whatever they need to do to save creatures of all kinds that are in trouble amp160It is an intoxicating mix expertly executed for maximum feels amp160When included in oneamp8217s social feed The Dodo frequently reminds us that even in the darkest times when the media would have us believe that monsters lurk around every corner there are countless people out there who are so full of love and compassion and so utterly selfless that it is remarkable their hearts donamp8217t burstamp160 Mine sometimes feels like it will when something like this turns up on TwitterThe Dodo is in the simplest terms a platform featuring short Instaperfect videos of animals in all sorts of situations and more to the point of people doing magnificent things for helpless animals even at their own riskamp160 The compassion on display extends well beyond the standard puppies and kittens amp8211 though there are plenty of heartmelting stories about felines and canines that had been abandoned or abused being rehabilitated byamp160angels on earthamp160 The Dodo mix has included hairy spiders deadly snakes and mammoth manatees among many othersAll of these videos are closedcaptioned for quiet consumption at any time including an endless class a boring business meeting or a tedious social occasionamp160 Or any moment when one might feel the need for a respite from the crap of the day amp160I don39t seek them out I prefer to be surprised by fresh Dodos when I39m on Twitter or Instagram amp160The videos are also graphically embellished in ways that make them even more emotionally connectiveI recently tweeted that if everyone followed The Dodo on the social media of their choice the world would be a more loving chill placeamp160 The inspiration is contagious the kindness on display profoundamp160 How wonderful itamp160isamp160to be reminded at any moment that there are everyday people out there who rescue and nurture baby squirrels and tiny sea turtles and dangerous reptiles or take in homeless dogs that find their way to their home or help out abused farm animalsFind The Dodo right now if youamp8217re having a bad day or even if you are having a good oneamp160 Youamp8217ll see what I meanAds now appear at the beginning of each Dodo clip amp160Ads and sponsorships are also incorporated into Dodo39s tweets as illustrated by the promo for Netflix39s remake of Benji in the imageamp160belowamp160amp160I donamp8217t mind at allamp160 Theyamp8217re superquick and easily passed over after a few secondsamp160 These advertisers are supporting little stories of mankind at its very bestamp160 In these days of advertiser concerns over adjacency to potentially objectionable content I imagine the line of sponsors waiting to secure time on The Dodo is growing as you read thisHappily The Dodo is expanding its reach amp160Its first television series titled Dodo Heroes will debut on Animal Planet on June 9 amp160Meanwhile season two of its Facebook Watch programamp160Comeback Kids Animal Editionamp160premieres March 24 amp160It will also run on Twitter and YouTube starting March 25 amp160Maybe these seriesamp160will have the same impact on others as its current format has had on meamp160 But I think The Dodo serves a stronger purpose where it lives right now on social media interrupting our daily flow of despair with muchneeded reminders of how wonderful people can beTelevision personality and motivational speakeramp160Jason Silva made a name for himself delivering Shots of AweThe Dodo is accomplishing something even greater delivering Shots of AwwwwClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160amp160 amp160amp160amp160amp160amp160 amp160 amp160

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The Dodo Is Back to Save Us All

Author

Publish date

Channel

Archived in

Ed Martin

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

More Videos:

SUBSCRIBE FOR FREE MEDIAVILLAGE CONTENT | BECOME A THOUGHT LEADERSHIP CONTRIBUTOR

The Dodo Is Back to Save Us All

Enjoying This Commentary? There's More to Love

Ed Martin

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

Cookies