In this Legends & Leaders podcast, The CW's Chief Executive Officer Mark Pedowitz shares a message that's critically important for brand marketers and agency professionals who are increasingly looking at media and advertising through the prism of procurement. "We need to understand the value of audiences who care about the programming they're watching and extend that value to the advertisers who support that programming," he says. Pedowitz, who has led the network for almost a decade, has been at the forefront of innovation and experimentation in programming and OTT tech advances. At a network that is owned by both WarnerMedia and ViacomCBS, and as long-time TV programmer who's been at the forefront of change, Pedowitz is a master of anticipating the industry's future. In this inspirational and informative Legends & Leaders podcast with Media Ecologist Jack Myers, Mark speaks about his career, offers advice to his colleagues across the industry, and counsels young professionals seeking a path to advancement.
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