The Consumers’ Dilemma: Finding the Time to Consume

Catching up on television and video programming is often worthy of an entire Sunday It is not easy to feel well read and uptodate in an era of such intense content proliferationFor what itamp8217s worth I dislike the word amp8220contentamp8221 a nebulous catchall for amp8220all those things media companies can doamp8221 A shift in terminology to amp8220programmingamp8221 and its various iterations would help to crystallize the conflict currently at hand There is too much to consume and too little time to do soIt was at last Wednesdayamp8217s CoInvent Media Summit held at Manhattan law firm Anchin Block ampamp Anchin that Steve Rubel Chief Content Strategist at global publicity firm Edelman articulated just that While other speakers sought to make a case for various methods of content distribution in only a few words Rubel summed up the industryamp8217s most pressing issue the inverse relationship of content to time I was grateful for the jolt of relevance For every conference panel debating the future of OTT content or mobile video there is an audience that may be better served the hour to catch up on programmingFor me the major takeaway of the CoInvent Media Summit was that there is no off switch to content discoverability creating both the most opportunistic and challenging of times for content providers The same is true for the consumerOne can always come across content worth consuming or is at least enjoyable to consume I just began a very serious relationship with amp8220The Real Housewives of Beverly Hillsamp8221 thanks to a mistaken channel change Most of my online reading comes from links on Twitter without any purposeful searching And there is no limit to the recommendations I field from friends via social media email and wordofmouth One email from a friend I received last week read amp8220Iamp8217m sorry to do this to youamp8221 Linked below her ominous note was a longform piece from Fast Company which I read last weekend thank you very muchHer sentiments ring true I have sent similar missives with appropriate disclaimers amp8220when you have time see belowamp8221 amp8220if you have the chanceamp8230amp8221 amp8220LONG but worth the readamp8221 etcIamp8217m now part of an Articles Club 2015amp8217s answer to the Book Club of yore because none of my contemporaries have the bandwidth to finish a book in time for our monthly meetings In fact very few have the bandwidth to finish the selected articles in time for our monthly meetingsAs a consumer I am completely overwhelmed by all there is to read watch see and do Just yesterday I convincingly referred to The Atlantic as a biweekly magazine Itamp8217s a monthly but with so many back issues left to page through I could only have assumedAnd yet I am grateful for all the choice there is no shortage of good programming Perhaps Dickens was off by a century or so when he wrote amp8220It is the best of times it is the worst of timesamp8221How companies vie for a fixed share of consumersamp8217 time will be the limiting factor of this decadeamp8217s media economy There is no one size fits all approach to distribution so I am left wondering this When do we reach the saturation point Or have we alreadyThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of Media Village management or associated bloggersamp160amp160amp160

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership

The Consumers’ Dilemma: Finding the Time to Consume

Author

Publish date

Channel

Archived in

Charlotte Lipman

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

More Videos:

Become a Thought Leader. Share your thought leadership article with industry professionals & have them archived in Thought Leadership

The Consumers’ Dilemma: Finding the Time to Consume

Enjoying This Commentary? There's More to Love

Charlotte Lipman

Hispanic Leadership Roundtable: Inclusion, Mentorship, and Building the Next Generation (Video) - By Juan Ayala

The payment was successful

Cookies

Become a Thought Leader.
Share your thought leadership article with industry professionals & have them archived in Thought Leadership