The sheer number of rainbow avatars from brands as I casually scrawl through Twitter is my first indication of how the annual Pride celebration is now fully mainstream. This is the first year I can recall Pride being a ubiquitous brand activation opportunity. In the wake of the 50th anniversary of the watershed Stonewall Uprising that is mostly credited with launching the gay rights movement the fact that brands are present in the celebration is a testament to how far we have come. Brand engagement with the LGBTQ community for Pride Month is coming into its own but still has room for meaningful impact.
The Brand Takeover of Pride
