A few days ago the US advertiser trade body the ANA (Association of National Advertisers) published Part Two of its magnum opus into media transparency and related matters. (You can read the summary findings and download the entire thing here.) To remind those who haven't been obsessing over this whole topic, this is the bit containing recommendations and advice for advertisers (or as the ANA would have it, 'Prescriptions, Principles and Processes'). Part One was the investigation proper into what's been going on (conducted by K2); Part Two has been prepared by Ebiquity, the media auditors and consultants and their partners at FirmDecisions.
The ANA Report – Part Two
