It’s often said that at some point in history, trends cycle back and what's old becomes new again. In today's cultural landscape, we're witnessing a resurgence of nostalgia, from the revival of old-school video gaming with Atari to the popularity of period dramas like "Bridgerton" and "The Gilded Age." This embrace of the past extends into the advertising industry, particularly as we confront the shift in digital media caused by the depreciation of third-party cookies. Each agency and brand will need to determine the right approach for their campaigns, but it's also an opportunity to embrace some of the tried-and-true media planning and buying principles that some seem to have overlooked, like first-party data and contextual targeting. Are we experiencing a digital media renaissance?
The AdTech Industry Renaissance: Back to the Future
