The Ad Council's Sound It Out campaign and Amazon have collaborated to launch a new tool to help parents and caregivers initiate conversations about emotional well-being with the young people in their life. Connecting with teens can be challenging for parents and caregivers, but music is often a powerful way to help foster deep connections. Amazon Ads Brand Innovation Lab extended the canvas available to brands by collaborating with Amazon Music and Alexa to develop "Sound It Out: When You Can't Say It, Play It." The interactive experience is designed to help families break the ice through the power of music.
