TelevisaUnivision Was All About "Young América," Sports and Star Power at 2023 Upfront

The Big Message As the US Hispanic community continues to grow and outgrow other groups with increased spending power and social political and economic influence TelevisaUnivision invited advertisers and brands to join the ride and quotGrow With Usquot their theme during this year39s Upfront As the fastest growing and one of the youngest demographics in the US quotYoung Amamp233ricaquot was another focal point in the presentation Young people are part of the multigenerational households that are driving viewership to UnivisionHosts Inaugural Nuestra Belleza Latina winner model and television host Alejandra Espinoza took the stage as the gracious host for the morning39s events accompanied by Donna Speciale pictured above President of US Advertising Sales and Marketing Pierluigi Gazzolo Chief Executive Officer ViX Ignacio quotNachoquot Meyer President of US Networks and sports anchor Alejandro Berry leading individual segments for their respective platformsWhat Worked The seamless transitions between segments made for a very wellpaced presentation and handing over segments involving sports news and scripted programming to stars and legends from those fields was a definite highlight Jorge Ramos and Ilia Calderon led the news segment while television stars and power couple Angelique Boyer and Sebastian Rulli joined Espinoza to talk about their upcoming projects Amusing prefilmed segments featured Speciale training for soccer in Mexico and celebrating with superfans Soccer superstars Hristo Stoichkov Carles Puyol and Romario were on hand with their respective trophies to share news of upcoming tournaments and championships coming to TelevisaUnivision platforms Super Bowl XLVI Champion Victor Cruz made an announcement involving the NFL More on that in quotNewsquot belowWhat Also Worked Hearing fans and nonindustry folks in testimonial videos speak about Latin culture and whywhere they go to Univision for their news sports and TV was very effective More and more we see advertisers go this route particularly for mobile carriers featuring real families and couples instead of actors for a sense of authenticity and genuineness Younger generations know when they39re being pandered to and have sensitive BS meters so approaches like this are a smart move Advertisers should take noteWhat Didn39t Work There was little talk of new telenovelas and series coming to the company39s platforms While they were included in the press release it would have been nice to get a visual preview of what else is to come though it39s likely said series have not yet started productionBonus Points Latin music superstar Luis Fonsi pictured at top closed out the event with a medley of his hits including quotamp201chame La Culpaquot and of course quotDespacitoquot The party continued with the postpresentation celebration which featured a live salsa band with expert dancers taking to the dance floor plus cocktails and bites inspired from all over Latin AmericaData Points Speciale highlighted that Hispanic audiences make up 28 of the box office have 57 projected growth in new luxury auto sales and 43 growth in banking services once again urging advertisers to join TelevisaUnivision to quotgrowquot with themStreamer ViX has surpassed 30 million monthly active users with more starstudded original programming on its way adding to its 80 exclusive content library amounting to over 75000 hours of contentNews In a partnership with the NFL and CBS Sports Univision will be broadcasting the Super Bowl in Spanish for the first time in the company39s history Boyer and Rulli also announced that for the first time in their careers they39d be costarring alongside one another in a reboot of the iconic telenovela El Extraamp241o Retorno de Diana Salazar The 2023 Latin Grammys will have its first international telecast as Seville Spain will host this year39s ceremony Noticiero Univision39s Ilia Calderon is getting her own true crime series on ViX Seamp241ales de Crimen which will put the spotlight on gripping stories told through the Latin lensAs part of a firstlook deal with Eugenio Derbez Circo Gomez is in development an animated comedy centering on a Latin family and traveling circus The return of competition and reality series Mira Quien Baila Look Who39s Dancing and Quien Es La Mascara The Masked Singer cement Univision39s reputation for familyfriendly Sunday programming and Veo Como Cantas a Spanishlanguage adaptation of the popular I Can See Your Voice will premiere on Univision in late 2023Parting WordsquotOn our networks alone we deliver over 60 of all Spanishlanguage viewing making Univision the No 1 network among Hispanics for 30 consecutive yearsquot President of US Networks Ignacio quotNachoquot MeyerquotSixtythree percent of users on ViX are incremental to the massive audience we serve on linear which means greater crossplatform reach for all of youquot Pierluigi Gazzolo Chief Executive Officer of ViXquotWe have incredible momentum and massive reach to an influential and growing audience This is 39Young Amamp233rica39 contributing 100 of 1834 growth over the next five years and driving our collective culturequot Donna Speciale President of US Advertising Sales and Marketing at TelevisaUnivisionClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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TelevisaUnivision Was All About "Young América," Sports and Star Power at 2023 Upfront

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Juan Ayala

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TelevisaUnivision Was All About "Young América," Sports and Star Power at 2023 Upfront

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