Telemundo Urges Advertisers to "Come with Us" As They Celebrate Latinos

"Latinos are the demographic and economic growth engine of our country -- one of the most important opportunities for business in America," Ferrari (pictured below) said in his remarks. "We are 63 million strong, spending nearly two trillion dollars a year on all of your products. We are young, dynamic consumers transforming every aspect of society, shaping the mainstream, and defining some of the most important cultural moments in our country."

Ferrari shared that Telemundo reaches 98% of Hispanic households in the U.S. and eight out of 10 Hispanics every single month, dubbing Telemundo "America's No. 1 Spanish-language content powerhouse" and "the fastest-growing broadcast network regardless of language." Some of Telemundo's tentpole shows, like super-series El Señor De Los Cielos, have dominated their timeslot regardless of language, and maintained the No. 1 spot on Peacock.

"Our specials, including the Latin Billboard Awards, rank No. 1 on broadcast and cable regardless of language," Ferrari continued. "Today, Noticias Telemundo delivered the largest share at 6:30 p.m. in Nielsen history. The FIFA World Cup dominated across every platform. It was our biggest Men's World Cup and the most-streamed World Cup in media history."

"Latinos are defining pop culture in America," he added. "That's why everything we do at Telemundo is anchored on our mission to elevate, celebrate and connect Latinos and our culture. We are storytellers, we capture moments that matter to all of us by creating the world's most compelling content."

Ferrari was followed by such Latino luminaries actors Rafael Amaya and William Levy, Miss World runner-up Andrea Meza, influencer and music artist Chiky Bom Bom, Telemundo Deportes' Ana Jurka, Noticias Telemundo anchors Julio Vaqueiro and Vanessa Hauc, and La Mesa Caliente host Myrka Dellanos. Then dozens of dancers took the stage as an extended sizzle reel showcasing Telemundo's upcoming 2023/24 programming was projected behind them.

Also highlighted during the sizzle reel were some of the biggest names in Latin entertainment, including Bad Bunny on the cover of Time, the first-ever issue to be all in Spanish; Guillermo del Toro's Oscar win for Pinnochio; Argentina's victory at the 2022 FIFA Men's World Cup; Queen of Salsa Celia Cruz getting her very own commemorative U.S. quarter, and stars like Jennifer Lopez, Shakira, Selena Gomez, George Lopez and more.

News:

Telemundo's longest running and most popular super-series El Señor De Los Cielos (nearly 700 episodes to date) will return for a ninth season in 2024.

Fernando Colunga (Maria la del Barrio) will star in the series El Conde: Amor y Honor, a modern retelling of the novel The Count of Monte Cristo. William Levy and Samadhi Zendejas will star in new series Vuelve a Mi, an action-packed romantic drama.

La Casa De Los Famosos, Telemundo's Spanish-language Big Brother adaptation and the biggest reality show in Spanish TV, will return for a fourth season. The network will also bring back some of its top competitors for Exatlón: Estados Unidos All-Stars as teams of career and amateur athletes compete in grueling physical challenges while secluded on an island. Top Chef VIP will return for a second season with a new slate of celebrity competitors putting their cooking skills to the test.

After the success of Menendez + Menudo: Boys Betrayed, more originals are coming to Tplus with some of the biggest names in Latin entertainment attached, including Wilmer Valderrama, Daddy Yankee and J Balvin.

Following the success of the 24/7 news FAST channel Noticias Telemundo Ahora, a round-the-clock sports-centered FAST channel titled Telemundo Deportes Ahora is on its way.

With a historic upcoming election year, Noticias Telemundo anchor Julio Vaqueiro and Telemundo's news team will bring Decisión 2024 to viewers for in-depth political coverage during the election cycle.

Following the presentation, Latin superstar Nicky Jam (pictured at top) took the stage with a live band, a DJ and dancers to perform some of his biggest reggaeton hits and classics Bella y Sensual, El Amante and La Combi Completa. In pure Latin fashion, it became a party.

After all, Telemundo had invited us to come with them. How could we refuse?

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