Telemundo Urges Advertisers to "Come with Us" As They Celebrate Latinos

quotLatinos are the demographic and economic growth engine of our country one of the most important opportunities for business in Americaquot Ferrari pictured below said in his remarks quotWe are 63 million strong spending nearly two trillion dollars a year on all of your products We are young dynamic consumers transforming every aspect of society shaping the mainstream and defining some of the most important cultural moments in our countryquotFerrari shared that Telemundo reaches 98 of Hispanic households in the US and eight out of 10 Hispanics every single month dubbing Telemundo quotAmerica39s No 1 Spanishlanguage content powerhousequot and quotthe fastestgrowing broadcast network regardless of languagequot Some of Telemundo39s tentpole shows like superseries El Seamp241or De Los Cielos have dominated their timeslot regardless of language and maintained the No 1 spot on PeacockquotOur specials including the Latin Billboard Awards rank No 1 on broadcast and cable regardless of languagequot Ferrari continued quotToday Noticias Telemundo delivered the largest share at 630 pm in Nielsen history The FIFA World Cup dominated across every platform It was our biggest Men39s World Cup and the moststreamed World Cup in media historyquotquotLatinos are defining pop culture in Americaquot he added quotThat39s why everything we do at Telemundo is anchored on our mission to elevate celebrate and connect Latinos and our culture We are storytellers we capture moments that matter to all of us by creating the world39s most compelling contentquotFerrari was followed by such Latino luminaries actors Rafael Amaya and William Levy Miss World runnerup Andrea Meza influencer and music artist Chiky Bom Bom Telemundo Deportes39 Ana Jurka Noticias Telemundo anchors Julio Vaqueiro and Vanessa Hauc and La Mesa Caliente host Myrka Dellanos Then dozens of dancers took the stage as an extended sizzle reel showcasing Telemundo39s upcoming 202324 programming was projected behind themAlso highlighted during the sizzle reel were some of the biggest names in Latin entertainment including Bad Bunny on the cover of Time the firstever issue to be all in Spanish Guillermo del Toro39s Oscar win for Pinnochio Argentina39s victory at the 2022 FIFA Men39s World Cup Queen of Salsa Celia Cruz getting her very own commemorative US quarter and stars like Jennifer Lopez Shakira Selena Gomez George Lopez and moreNewsTelemundo39s longest running and most popular superseries El Seamp241or De Los Cielos nearly 700 episodes to date will return for a ninth season in 2024Fernando Colunga Maria la del Barrio will star in the series El Conde Amor y Honor a modern retelling of the novel The Count of Monte Cristo William Levy and Samadhi Zendejas will star in new series Vuelve a Mi an actionpacked romantic dramaLa Casa De Los Famosos Telemundo39s Spanishlanguage Big Brother adaptation and the biggest reality show in Spanish TV will return for a fourth season The network will also bring back some of its top competitors for Exatlamp243n Estados Unidos AllStars as teams of career and amateur athletes compete in grueling physical challenges while secluded on an island Top Chef VIP will return for a second season with a new slate of celebrity competitors putting their cooking skills to the testAfter the success of Menendez Menudo Boys Betrayed more originals are coming to Tplus with some of the biggest names in Latin entertainment attached including Wilmer Valderrama Daddy Yankee and J BalvinFollowing the success of the 247 news FAST channel Noticias Telemundo Ahora a roundtheclock sportscentered FAST channel titled Telemundo Deportes Ahora is on its wayWith a historic upcoming election year Noticias Telemundo anchor Julio Vaqueiro and Telemundo39s news team will bring Decisiamp243n 2024 to viewers for indepth political coverage during the election cycleFollowing the presentation Latin superstar Nicky Jam pictured at top took the stage with a live band a DJ and dancers to perform some of his biggest reggaeton hits and classics Bella y Sensual El Amante and La Combi Completa In pure Latin fashion it became a partyAfter all Telemundo had invited us to come with them How could we refuseClick the social buttons to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Telemundo Urges Advertisers to "Come with Us" As They Celebrate Latinos

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Juan Ayala

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