Once upon pre-coronavirus pandemic times, Telemundo would bring its executive team and talent to New York mid or late April for an Upfront breakfast showcase. Since 2020, NBCUniversal's Spanish-language TV organization made its annual public event for advertisers and press a two-parter, with a virtual unveiling of key announcements and strategy out of its Miami headquarters in April, followed by a concert opening night of NYC Upfront week mid-May. For 2024, Telemundo resumed the single event approach May 13, bringing attendees together at a first-time Upfront Week venue -- The Shed, the new performing arts/entertainment center of Manhattan's chic Hudson Yards district.
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