Telemundo Launches "Orgullo Imparable" (Unstoppable Pride) for the Latino LGBTQ Community

Orgullo Imparableamp160will feature news coverage original programming segments public service messages and online forums Many of the original segments and the PSAs will showcase members of the Latino LGBTQ community and of equal importance to Christina Kolbjornsen pictured Telemundo39s Senior Vice President of Corporate Affairs andamp160External Affairs key people in their lives who unconditionally support their status from family members and life partners to workplace colleaguesquotIt is our largest effort to date in the sense that we are really leaning in this year more so than in past years really demonstrating that we live our valuesquot Kolbjornsen said quotIt39s about diversity It39s about inclusion It39s about showing unity and progressive advancement across the board showing that support and understanding across our communitiesquotAll of Telemundo39s daily and nightly newscasts along with multihour morning program Hoy Dia and other weekday unscripted series will present Orgullo Imparable segments through the end of June Some segments will be personal profiles while others will focus on LGBTQ issues and conversations with Hispanic community leaders Telemundo station affiliates across the US will present segments throughout their news and public affairs programming some of which will take a local focus on the network material Telemundo39s website and similar online destinations from network affiliates will also feature Orgullo contentquotWe39re taking a complete holistic approach in how we continue to tell this storyquot Kolbjornsen explained quotWe shared across the board with our news and programming units early enough in terms of how we want to approach the celebration From there each program has their own autonomy in developing the segments they want to developquotA series of PSAs will run throughout Telemundo39s daytime and primetime schedule In keeping with the overall theme each message will feature one or more LGBTQ community members together with an ally Among the subjectsAriana Lint a transgender educator and former Florida Health Department employeeEduardo Placer a community activist and public speaking coachCharlie Ruiz Vazquez writeractivist and community outreach coordinator at CedarsSinaiYameeliz Fret a member of Equality Florida and coordinator of an ongoing project in south Florida to promote a safe healthy environment at local schoolsquotWe approached this effort with the angle of love and support of LGBTQ individuals when going through their journey because no one can do it alonequot Kolbjornsen continued quotThere are challenges unfortunately that still do exist So we looked at this campaign in terms of what can we highlight to really help folks understand what these individuals go through and how important it is to be an allyquotBesides giving these individuals a spotlight Telemundo39s campaign includes the people they depend on to get them through the challenging times quotThey help demonstrate to us amp8230 what their support meant and how it helped them overcomequot Kolbjornsen said quotIt39s about showcasing the love that person provided to them that helped them move forwardquotBoth national and local news features will cover recent accomplishments within the LGBTQ Latino community at large in several industries and explore issues impacting progress in other aspects of society Live Spanishlanguage online forums some with social media tieins will focus on how to resolve those issues featuring extended questionandanswer periods between forum participants and viewers Also a special Orgullo Imparable page on Telemundo39s web site will run down breaking news developments impacting LGBTQ community members and pinpoint a variety of national and regional Pride Month activities as well as resources available yearroundUniverso Telemundo39s sister linear channel will feature a number of campaign elements onair and online throughout the month Telemundo plans to run the PSAs and other Orgullo content until the end of summerFor more than a decade Telemundoproduced primetime telenovelas have featured storylines involving gay lesbian and transgender characters Look for quotmore to come this year with a couple of our other showsquot Kolbjornsen promised quotAs an entertainment and media company we have a role to play in telling true and authentic stories and are happy to play that rolequotClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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Telemundo Launches "Orgullo Imparable" (Unstoppable Pride) for the Latino LGBTQ Community

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