It was strictly an executive session (though that may change at future TCA tours, given the enthusiastic response Snap received here and its ambitious plans to begin producing scripted programming). Vice President of Content Nick Bell (pictured at left above and below) and Head of Original Content Sean Mills (right) were on stage throughout.
“We’re excited to be here and, actually, pretty humbled to be here, as well,” Bell said by way of introduction. “This is probably a little different to some of the stuff you’ve sort of seen previously over the last few days.” Only a few hands went up when he asked how many journalists in the room had used Snapchat within the last week.
Then the lesson began. “Snapchat is really broken down into three screens,” Bell began. “We open at the camera, and that’s really about providing self-expression to our audience. On the left-hand side of the camera is the Friend screen, where people chat with their friends. That’s what really drives the frequency and brings people back into the app on an ongoing basis. On the right-hand side is our Discover page where content lives.