Talon Appoints Ryan Laul as North America Chief Executive Officer

Laul is a seasoned OOH media executive with an excellent track record of delivering growth and overseeing commercial investment across all media disciplines He brings a wealth of OOH and Digital experience joining Talon from Omnicom where he spent the last 13 years initially as President of Outdoor Media Group the largest OOH specialist in North America managing OOH spend across over 200 clients including 8 of the top 12 OOH spenders in the US Most recently he served as President of OMnet Omnicom39s principal investment groupUnder Laul39s leadership Omnicom executed the largest datadriven OOH campaign integrated mobile audience data into fundamental planning and buying developed the largest demandside resource for DOOH media and became the first company ever to establish a cinema upfront with the nation39s largest supplierBefore that he started his OOH career at Zenith Media and then moved to Outdoor Vision Posterscope where he spearheaded the Digital Division amp8211 HyperspaceLaul also sits on the board of directors of the Advertising Club of New York helping to provide leadership in connecting the OOH industry with young professionals and previously sat on the Agency Advisory Boards of the OAAA DPAA and GeopathAccording to recent data released by the OAAA Out of home OOH advertising revenue increased 68 in the first quarter of 2024 compared to the previous year accounting for 194 billion This is a continuing growth trend based on the medium39s growth trajectory and increased revenue reported in 2023Sue Frogley Group CEO said quotRyan is a valuesdriven business leader with exceptional strategic capabilities I am delighted to have someone of Ryan39s caliber with deep Out of Home and Digital experience leading our North America business I look forward to working with Ryan and our teams to deliver Talon39s next chapter of growthquotRyan Laul said quotOut of Home has long been my passion and I cannot wait to return to this exciting industry Talon has an innovative and evolving business model in North America and I look forward to not only enabling Talon to realize its full potential as the leading OOH Agency in North America but secure the medium39s role in the broader advertising ecosystem and propel the industry forwardquotStewart Easterbrook Chairman said quotFollowing rigorous selection processes I am thrilled to have both Sue and Ryan join Talon later this month Their strength and experience leading global media businesses will deliver great results on both sides of the pond I am hugely excited for them to join and to work together to drive the ambition of Talon and deliver business performancequotPosted at MediaVillage through the Thought Leadership selfpublishing platformClick the social buttons to share this story with colleagues and friendsThe opinions expressed here are the author39s views and do not necessarily represent the views of MediaVillageorgMyersBizNet

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Talon Appoints Ryan Laul as North America Chief Executive Officer

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