Take Part: Diversity Demands Real, Continued Action

Here at The Advertising Club of New York weamp8217re working to expand the meaning of amp8220diversityamp8221 further Itamp8217s notamp160justamp160about race Or gender Or sexual orientation Itamp8217s not about hitting numbers or checking boxes Itamp8217s about inclusion and bringing together a rich variety of voices perspectives backgrounds and lifestylesAs advertisers and marketers diversity is more than the amp8220right thing to doamp8221 Itamp8217s a business imperative Creating a diverse and inclusive environment will help us create more compelling work that can speak effectively to todayamp8217s increasingly globalized market In many cases it has been proven to improve the bottom lineAs we push towards our goal of a more inclusive industry agencies and companies need to keep evolving their culture Efforts to uncover unconscious biases that are at work in hiring and promotion decisions accessing outreach resources that are available to us such as theamp160MAIPamp160andamp160The Creative Bootcampamp160programs and doing more to make the industry a place where people from all backgrounds feel welcome are all steps in the right directionTo rally advertising industry leaders around this cause The Advertising Club has launched an initiative called iamp8217mPART Itamp8217s a movement that encourages and empowers agencies to Promote Attract Retain and Train diverse talent in advertising In addition to financially supporting diversity outreach programs the campaign serves as a call to action to everyone in the industry from seasoned leaders to newcomersThis year we have partnered with social media agency Attention creative agency Eleven and mobile messaging platform Snaps which donated their time and work to help us create a social media campaign that is drawing attention to the issue of diversity in advertising as well as across all industries We are asking all advertising professionals to apply a diversity themed overlay to their profile photos and to post why they stand for diversity using the hashtagamp160imPARTofDIVERSITYWe hope to create a sense of community involvement and spur those in the industry to bring forward new insights and solutions about what we can do to create a more inclusive culture Itamp8217s also a way for us to set an example as we show the world this is something that our industry truly cares aboutTogether we can make the changes needed to remain relevant as we seek to connect with consumers and an increasingly diverse and globalized culture Letamp8217s keep spreading awareness sharing ideas speaking honestly and most of all taking action to include voices and perspectives from all backgrounds and lifestyles into our businessesThe opinions and points of view expressed in this commentary are exclusively the views of the author and do not necessarily represent the views of MediaVillageMyersBizNet management or associated bloggers

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Take Part: Diversity Demands Real, Continued Action

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Tiffany Edwards

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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Take Part: Diversity Demands Real, Continued Action

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Tiffany Edwards

FEMA and the Ad Council Encourage AANHPI Communities to Enhance Disaster Preparedness in New PSAs - Ad Council InSites

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