Syracuse Newhouse School Issues Emerging Media Tech Forecast

The MediaNxt 2017 Report is the inaugural compendium from Newhouse39s Center for Digital Media Entrepreneurship providing overview and additional resources on six emerging technologies that are already beginning to change the media industry plus four other technologies that are not here yet but are comingquotSo much is changing in the world of media new creation tools and environments new delivery and distribution channels new devices for media consumption and interaction and new business modelsquot says Sean Branagan Director of the Centeramp160 quotBecause media is becoming a hightech industry both industry professionals and students of the craft need to move faster jump in and actively shape the future of media rather than just adapt and adoptquotThe report was researched by a team of eight mediasavvy graduate undergraduate and PhD students at the school and edited by Aileen Gallagher a former magazine editor and professor of multiplatform journalismamp160 This year39s report focuses on six areas of emerging media tech Virtuality a term coined to encompass ARVR360 video Machine Learning Automated Image Recognition Blockchain Haptics and Conversational User Interfaces CUIquotWe wanted to give a quick read to busy media executives so they can learn fast and be apprised of what39s comingquot Branagan saidamp160 quotUnlike other articles and reports on emerging technologies ours stays laserfocused on media breaking down the impact we think we will see in three main areas news and information entertainment and positioning namely advertising branding and public relationsquotamp160 All these media areas are represented by topranked academic departments at the Newhouse SchoolA free version of the report provides the overview most media executives need to stay abreast of these businesscritical technologies and is already available at a quotlanding pagequot at medianxtorgamp160 A premium version includes a curated list of more than 30 earlystage media tech companies from all over the world designed to give media companies actionable information for embracing these technology areas via a pilot project with one of these startups through investment or even acquisitionamp160 The premium version costs 1200 with a 50 percent discount for nonprofit organizations and Newhouse alumni and can be preordered at the miniwebsite tooInspiration for the report and the overall MediaNxt project came from Branagan39s quotTrendspotting in Digital Mediaquot course which he teaches every fall semester at Newhouseamp160 Over the course of the semester a mix of both graduate and undergraduate students are exposed to concepts about futuring and new technology and become fully engaged in an ongoing conversation about the future of mediaamp160 Together students Branagan and several guest speakers discuss and discover what39s real and meaningful what39s happening what just happened and what might happenamp160 The course demands that these media students in all disciplines throughout the Newhouse School look at technologies fearlessly talk openly about societal changes and movements and unearth industry trends and tremors in mediaamp160 It requires future professionals to look at the media industry as anthropologists seeking answers insights and meaningIn 2016 former CocaCola marketing executive Tom Boyle Newhouse alum 3983 heard about the class and took an interest funding the report39s initial creation and designamp160 The report was researched and written in late spring 2017 and completed over the summerBranagan now plans to expand the program further by hosting MediaNxt events and speakers offering sponsored research opportunities for media and tech companies to work with Syracuse University technologists and Newhouse School researchers and provide a platform to help shape the future of mediaTo download the 2017 MediaNxt report and eventually learn more about the bigger program visit medianxtorgClick the social buttons above or below to share this story with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writers

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Syracuse Newhouse School Issues Emerging Media Tech Forecast

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