The news that Netflix is raising prices drove a flurry of social posts last week, suggesting that higher prices will cause viewers to be more selective about their streaming programming subscriptions. Whether that is true or not remains to be seen, but media companies, small and large, are making investments in free OTT (over-the-top/streaming) services. That didn’t come as a surprise to me because several months ago I spoke with Jack Perry, the founder and Chief Executive Officer of Syncbak. His position at the time was that local broadcasters had a huge role to play in the future of streaming television and that more and more viewers would be getting their television through streaming services. Beyond the recent press, growth at Syncbak just since the summer bears that out.
Syncbak's Jack Perry on the Rise (and Importance) of Ad-Supported Streaming
