SXSW 2019: Another Day, Another Recap from a Gen Z POV

Activations Sonyamp160below definitely had one of the best activations targeting the next generation Their interactive experience was not only entertaining due to all the content at every turn of a corner but it was extremely inclusive with technology gadgets and electronics available to test amp160The activation was extremely dark with LED lights spread around in various locations to set a futuristic and creative vibeAnother activation that I enjoyed was an experience powered by UberEats amp160They had a series of windows on the outside of a neon green wall that served free food to SXSW attendees who downloaded the UberEats app amp160There were live culinary experiences by global chefs live music performances and live talks by creatives all week including Khalid and Virgil Abloh amp160Also 17yearold GenZ phenomenon Billie Eilish is expected to perform at UberEatsamp8217 activation on March 16 amp160They really are doing great in their attempt to cater to younger audiencesSessionsThe first session I attended on day two was called Influencer Marketing in 2025 The Future of Human Media amp160This panel included Ryan Berger of Hypr Sarah Flynn of Thirty Five Ventures Gabriel Miller of IBM iX and Courtney Spritzer of SocialflyAfter the Fyre Fest fiasco many brands and influencers are much more cautious about who theyamp8217re working with and the capabilities for brands or influencers to have the data to prove their campaigns will be successful amp160This session took place because the panelists understand that Gen Z will account for 40 of their consumer audience by 2020 amp160It is going to be crucial for brands that these consumers trust the messaging and advertising that they are putting out amp160Therefore a key takeaway from this session was that brands must start humanizing their commercial content to reach their Gen Z consumers more effectivelyThe next panel I attended was called New BossesNew Voices Diversity in Media Ownership amp160Corey Takahashi a SI Newhouse Professor facilitated the discussion alongside Rhonesha Byng of HerAgenda Kori Hale of Culture Banx and Michelle Schenandoah of Rematriation Magazine amp160This panel was extremely important for Gen Z because the panelists talked extensively about how Gen Z content creators need to start thinking based on the past and future trends of the media industry amp160Find out what Takahashi and Hale had to say about this topic directly to our MediaVillage viewers by watching the video aboveI ended my day with my people at the official SXSW 25 and Under Meet Up amp160The meetup didnamp8217t have any specific programming involved amp160It was a space where Gen Zers could come together and connect by any means desired amp160As I walked around shooting I realized everyone was connecting to each other by saying amp8220Yo amp160Are you on Instagramamp8221 amp160From what I could tell almost everyone in attendance was some type of creative musician or participant who was interested in content or music amp160My experience in this Gen Z meet and greet was nothing short of a validation of everything we talk about here on AskGenZClick the social buttons above or below to share this content with your friends and colleaguesThe opinions and points of view expressed in this content are exclusively the views of the author andor subjects and do not necessarily represent the views of MediaVillagecomMyersBizNet Inc management or associated writersamp160

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SXSW 2019: Another Day, Another Recap from a Gen Z POV

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Kelsey Davis

New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer's in Loved Ones - Ad Council InSites

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SXSW 2019: Another Day, Another Recap from a Gen Z POV

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Kelsey Davis

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