Survey of Advertising Industry Professionals on Inclusion and Belonging Report on Working Scenario: On-Site vs. Remote

The Myers Report 2024 Survey of Advertising Industry Professionals offers a detailed exploration of current and ideal working scenarios within the industry The survey conducted among a diverse group of professionals provides critical insights into how different demographics levels of experience and organizational roles influence preferences for onsite hybrid and fully remote work environments This report is particularly valuable for leaders in Diversity Equity Inclusion and Belonging DEIB Human Resources HR and People Management offering actionable insights and recommendations for aligning work arrangements with employee expectations The data is broken down by gender age group ethnicity and LGBTQ identity providing insight into preferences for onsite hybrid and fully remote work environmentsWhile there are different realities uncovered toward fully remote and hybrid scenarios among corporate partners who participated in The Myers Report 2024 Survey there are clear preferences towards remote and hybrid work scenarios Companies should consider these preferences when designing their future workplace strategies to retain talent and promote inclusion and belonging The industry has clearly moved towards a more flexible and employeecentric approach with remote work playing an increasingly significant role in the ideal worklife balance for many professionalsKey FindingsCurrent Work ScenarioHybrid Work Dominates A significant majority 74 of advertising professionals are currently working in a hybrid scenario splitting their time between onsite and remote work This trend is consistent across most demographics with minor variationsFully Remote Work 25 f respondents work entirely remotely Older professionals 55 are more likely to be in fully remote roles with 33 reporting this as their current scenario In contrast only 20 of the youngest age group 1834 are fully remoteMinimal OnSite Presence Only 1 of respondents are working fully onsite This is uniformly low across all demographics indicating a significant industrywide shift away from traditional office settingsIdeal Work ScenarioIncreased Preference for Fully Remote Work When asked abut their ideal work scenario 34 of respondents expressed a desire to work fully remotely a 9 increase from those currently doing so This indicates a growing preference for remote work especially among certain demographic groupsHybrid Still Preferred but Slightly Reduced While hybrid work remains the most preferred scenario at 64 this is a slight decrease from the current 74 suggesting that some professionals would prefer to shift towards fully remote work if given the choiceAge Differences The older age group 55 continues to show a higher preference for fully remote work 37 compared to the youngest group 1834 at 33Gender and Age Dynamics Women and older professionals 55 exhibit a slightly higher preference for fully remote work although hybrid work remains the dominant choice across all age groups The preference for hybrid work is consistent across genders with minor variationsEthnic and Identity Groups BlackAfrican American HispanicLatino and LGBTQ respondents exhibit a notable preference for fully remote work higher than other groupsThe Myers Report 2024 Survey provides critical insights into the evolving work preferences of advertising industry professionals As the industry continues to adapt to postpandemic realities it is essential for organizations to stay responsive to these preferences By offering flexible and inclusive work arrangements companies can attract and retain top talent foster a positive work culture and remain competitive in an increasingly dynamic and diverse workforceThe comprehensive ninepage PDF report aims to equip leaders with the knowledge insights and data points needed to make informed decisions about work scenarios By focusing on both short and longterm strategies organizations can create work environments that not only meet the needs of their employees but also drive business successDisclaimerThe results presented in this report are based on a survey conducted by The Myers Report in June 2024 involving 3462 advertising professionals While the respondent base is representative of the media advertising community it is important to note that the results are influenced by the characteristics of those who volunteered to respond to the survey request Participation was incentivized with offerings such as contributions to continuing education or college loan relief an Oculus Quest and 50 gift certificates The survey responses are subject to selfselection bias meaning those who chose to participate may differ in significant ways from those who did not As a result the findings may not fully represent the views and experiences of the entire industry The incentives offered for participation may have influenced the respondent pool attracting individuals who were motivated by these rewards While efforts were made to ensure a diverse and representative sample caution should be exercised when generalizing these results to the broader population of media advertising professionals The data collected is based on selfreported information which can be subject to inaccuracies or biases inherent in selfreporting The Myers Report aims to provide valuable insights into the media advertising community through regular reports However readers should consider these limitations when interpreting the findings and making decisions based on this report

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Survey of Advertising Industry Professionals on Inclusion and Belonging Report on Working Scenario: On-Site vs. Remote

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Survey of Advertising Industry Professionals on Inclusion and Belonging Report on Working Scenario: On-Site vs. Remote

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